New Balance 990

1 out of every 4 pairs of shoes we sell in the US is made or assembled here. Where the domestic value is at least 70%, we have labeled the shoe "Made in the USA."

The classic, made-in-the-USA New Balance 990 is back and better than ever. Meet the people behind the shoe and get an inside look at the process by which excellent is made.

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PEOPLE SHOEMAKING HERITAGE VIDEO ALL

The famous New Balance “N” is carefully stitched to each side of what will become the 990 upper.

The NB 997 was released in 1991 and merged the new technology of shock absorbing ENCAP and C-CAP to provide mid-foot support, with two different materials combined into one comfortable insole.

Jon Barron, Line Manager, Norridgewock, ME

Previous versions of the 990 series on display at our offices in Lawrence, MA.

Angel Oyola, Pattern Engineer, Lawrence, MA

Sketch of the New Balance 990.

The New Balance 990 series combines imaginative and innovative design with cutting-edge shoe technology and craftsmanship.

When cutting the piece of leather that will form the 990 upper, we use as much of the raw material as possible in our continuing efforts to reduce waste.