The classic, made-in-the-USA New Balance 990 is back and better than ever. Meet the people behind the shoe and get an inside look at the process by which excellent is made.
find a store buy now
The backside of every New Balance “N” is coated in a light adhesive to hold it in place on the upper before it’s stitched on.

The backside of every New Balance “N” is coated in a light adhesive to hold it in place on the upper before it’s stitched on.

  1. johngotty reblogged this from newbalance990
  2. fuckyeahnewbalances reblogged this from newbalance990
  3. newbalance990 posted this
The backside of every New Balance “N” is coated in a light adhesive to hold it in place on the upper before it’s stitched on.
Tags: shoemaking

The backside of every New Balance “N” is coated in a light adhesive to hold it in place on the upper before it’s stitched on.

4 notes

  1. johngotty reblogged this from newbalance990
  2. fuckyeahnewbalances reblogged this from newbalance990
  3. newbalance990 posted this