The classic, made-in-the-USA New Balance 990 is back and better than ever. Meet the people behind the shoe and get an inside look at the process by which excellent is made.
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For the factory workers at Guilford Mills in Pine Grove, PA, creating the mesh used in New Balance products is more than just a complex process involving different materials, machines and people. It’s a source of pride.

The New Balance 990: the return of a classic.

The New Balance 990: the return of a classic.

New Balance’s famous “N” reflects direct light.

New Balance’s famous “N” reflects direct light.

Moises Camilo stitches the tongue to the semi-constructed upper of the 990.

Moises Camilo stitches the tongue to the semi-constructed upper of the 990.

Earlier models of the 990 are on display and sorted by quarters, or release date, at the offices in Lawrence, MA. 

Earlier models of the 990 are on display and sorted by quarters, or release date, at the offices in Lawrence, MA. 

The swatches Product Designer Drew Nyssen employs for his sketch make up the New Balance seasonal color palette. The 990 uses a color called “cool grey.”

The swatches Product Designer Drew Nyssen employs for his sketch make up the New Balance seasonal color palette. The 990 uses a color called “cool grey.”

New Balance has had a reputation for producing high-quality shoes for a long time now. But it’s the people behind the shoes, like Jerry Reid, who work painstakingly hard to make sure every piece of footwear that comes out of our factories lives up to that lofty reputation.

Sonya Griffeth, Stitcher, Norridgewock, ME Factory

Sonya Griffeth, Stitcher, Norridgewock, ME Factory

Sonya Griffeth, Stitcher, Norridgewock, ME Factory

Sonya Griffeth, Stitcher, Norridgewock, ME Factory

Released in 1993, the NB 998 marked the debut of the world’s preeminent shock-absorbing technology, ABZORB®.

Released in 1993, the NB 998 marked the debut of the world’s preeminent shock-absorbing technology, ABZORB®.